.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness label has onboarded Indian cricketer KL Rahul as a label emissary and also an investor in the provider, it showed to ETRetail.Without revealing the particular percent of stake the cricketer has taken, the company stated it is a substantial as well as important investment.This partnership intends to leverage KL's great attraction, especially amongst youth and physical fitness enthusiasts, to expand Boldfit's dip untapped markets and demographics around India.Sharing concerning the brand's development plannings, Pallav Bihani, founder and also chief executive officer of the firm stated, "Our experts are actually going all-in on expanding our activewear and also footwear categories, which are actually set to redefine the fitness market. These sectors are our future growth engines." Presently, exercise and also yoga exercise add-ons drive the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label obtained a revenue of Rs 73 crore. With key initiatives as well as this collaboration, the brand name intends to reach an earnings of Rs five hundred crore through FY26. Established in 2018, it presently offers over 1 crore consumers each year and also aims to broaden this grasp to 5 crore with this partnership. Also, it is actually boosting its source chain facilities to guarantee rapid distribution and also regular item availability.Looking forward, the D2C startup anticipates a surge in online visitor traffic, social media engagement, as well as much higher purchases across our main types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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